Chief Marketer Staff
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Digital
A Gaggle of Google Updates
Those marketers who are up for a good algorithm chase should lace up their Adidas: Google
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Digital
Budgets, Branding and the State of Search
Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization. The figure represents a 62% increase over the $5.75 spent on search in 2005.
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Digital
In Testing, Keep the Baby, Change the Bathwater
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother
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Agencies
Fundcraft Publishes Cookbooks to Raise Funds
Back in the early 1940s, a small family-owned cookbook publishing firm in rural Kansas got the idea to put together a special cookbook with local recipes that would serve as a fundraising vehicle for a nearby Methodist church.
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Agencies
Caffeine Helps Small Businesses Run Their Own Big Prize Games
Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons just like the big brands.
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Agencies
Insightful Articles Can Be Effective Lead Generation Tools
If performed correctly, article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles online fall short in their sales lead generation efforts, because they simply can’t get people to visit their sites.
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Agencies
Tips & Teasers
Marketing Max has unveiled a new solution designed to help small business owners and operators to market their products and services to the masses, even if they are operating on a shoestring budget.
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Listline e-Newsletter 02/28/07
All-n-One List Marketing Inc. now oversees this file of 220,185 donors.
These individuals supported religious and politically conservative
direct mail appeals.