Chief Marketer Staff

• Nickelodeon Lends its Name to Mall of America Theme Park

  Nickelodeon is setting up shop in America’s biggest mall.

• Six Flags, Chase Expand Marketing Alliance

  Chase Card Services is expanding its relationship with Six Flags to include in-park promotions and loyalty benefits for attendees.

• Zima Launches New Flavors with Rebates, P-O-P

  Zima, the flavored malt beverage, is out with a new line of flavors and a fresh look.

• Agencies

  Catalina, ePrize Team for In-store/Online Promotions

  Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions.

• CBS Names Google Executive for Interactive Marketing Post

  CBS Interactive is boosting online activity with some new blood, naming Patrick Keane as executive vice president, chief marketing officer.

• News Briefs

  AT&T: is getting tapping into March Madness with a…CIRCLE ONE MARKETING: has created a TV spot for…

• Big Ideas for Microsites

  (Direct) Bill Hanekamp is a huge fan of small Websites. Technically, they’re called microsites — small, self-contained Web destinations that are separate from a company’s primary site,

• Agencies

  Eastern Philosophy

  (Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge.

• Digital

  Class Mobility

  (Direct) In mobile marketing, it’s all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if they also get free applications that make their lives easier.

• Sustainable Options As Part of the Brand

  In light of a rapidly changing global situation, consumer values are changing, making social responsibility and sustainability pivotal influences.