Chief Marketer Staff

• Agencies

  You Wouldn’t Treat Your Most Productive Sales Rep This Way

  For those DMers who are still unconvinced that e-mail’s a different animal than direct mail, look no further than the following pitch that arrived in

• Agencies

  Meet the Broker: Tammy Penton

  Today we meet Tammy Penton, senior account executive at Lake Group Media Inc. Penton deals primarily with business-to-business lists. She also helps devise and execute mailing strategies for consumer campaigns.

• Agencies

  DM Great Bob Stone Dies at 88

  Bob Stone, a self-described “depression kid” who co-founded one of the great direct marketing ad agencies and created a standard industry text, died on Monday at age 88. He had been in ill health for some time.

• Listline e-Newsletter 03/01/07

  Catalyst Direct Marketing assumes management of this file effective
  today. A total of 140,333 Internet buyers at postal addresses are
  available from the last 12 months, among other segments.

• Agencies

  Interpublic Posts Net Income of $69.1 Million

  Interpublic posted net income of $69.1 million for the fourth quarter, compared to a net loss of $22.9 million in the prior-year period.

• Agencies

  Do Not Mail Bill to Die in Colorado

  A proposal to allow Colorado residents to opt out of direct mail is going to be withdrawn, according to wire service reports.

• Digital

  Online Ad Spending to Slow

  U.S. marketers will continue to shift their spending into online advertising in 2007, according to EMarketer.

• Agencies

  ‘Spyware’ Marketer Settles with FTC

  An online marketer who allegedly used the allure of “free” music downloads to spread malicious computer code is settling Federal Trade Commission charges he violated federal law.

• Agencies

  Frederick’s Taps Voxify for Call Center Systems

  Frederick’s of Hollywood has chosen Voxify technology for its inbound marketing and customer service call center operations.

• Grizzard Names Meyer Business Development Directo

  Grizzard Performance Group has named Jonathan Meyer director of business development. In this new role, he will be responsible for spearheading new business efforts in select markets, primarily on the East coast.