Chief Marketer Staff
-
Agencies
East West Goes Postal
East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual
-
Agencies
The British Invasion
Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that’s not the case with Tesco. The U.K. retail giant,
-
Agencies
Letters to the Editor
JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don’t work the executive directors
-
Agencies
Data Dilemmas
Business-to-business databases have never been celebrated for their cleanliness. For starters, B-to-B data is complex and fast-changing. Customers conduct
-
Agencies
Eastern Philosophy
Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge. Direct recently talked about creating multichannel campaigns for the Asian-American market with Saul Gitlin, executive vice president for strategic services and new business at New York agency Kang & Lee.
-
Agencies
ETF Ad Weaves a Tangled Web
Anybody here remember a certain pseudo-inspirational poster of yesteryear? It read: They said it couldn’t be done. So we didn’t even try. I thought of
-
Agencies
Is There a Doctor in the Store?
Got a cough? Forget the doctor. Go to a grocery store. That’s right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug
-
Agencies
Do-It-Yourself Sweeps
Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons
-
Agencies
No Booth? No Problem!
Imagine you’re exhibiting at a trade conference and your booth doesn’t show. Bad news, right? Not necessarily. Jordan Ayan, CEO of e-mail service provider