Chief Marketer Staff
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Great Expectations
This page doesn’t usually contain news, but it does this month. It’s that PROMO has a new editor in chief: Larry Jaffee. For those who don’t know him,
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Agencies
ETF Ad Weaves a Tangled Web
Anybody here remember a certain pseudo-inspirational poster of yesteryear? It read: They said it couldn’t be done. So we didn’t even try. I thought of
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Agencies
East West Goes Postal
East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual
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Agencies
Anglo-American
It doesn’t matter which side of the pond they’re on. The first stop for most consumers planning a trip is the Internet. That’s why VisitBritain, the United
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Agencies
No Booth? No Problem!
Imagine you’re exhibiting at a trade conference and your booth doesn’t show. Bad news, right? Not necessarily. Jordan Ayan, CEO of e-mail service provider
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Agencies
Back to Basics
In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard mail (direct mail advertising) in fiscal 2006, nearly half the year’s total mail volume.
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Agencies
Letters to the Editor
JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don’t work the executive directors
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Agencies
Fight Club
As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship