Chief Marketer Staff, Author at Chief Marketer

Scare Tactics

To the meek, managing content across multiple channels can be a daunting one might even say scary task. But Comcast wasn’t afraid of marketing plans going

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E-mail List Killers

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail.

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Casting Call

If you missed some stunt that a marketer pulled on the street today, don’t worry. Chances are it’ll end up on TV-and not necessarily on the evening news.

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Coupon Redención

So much for the myth that Hispanics don’t use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo

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Greetings, Earthling!

Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting

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Is There a Doctor in the Store?

Got a cough? Forget the doctor. Go to a grocery store. That’s right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug

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Do-It-Yourself Sweeps

Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons

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Handling Calls In-House

f you’re dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too.

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You Wouldn’t Treat Your Most Productive Sales Rep This Way

For those DMers who are still unconvinced that e-mail’s a different animal than direct mail, look no further than the following pitch that arrived in

Come One, Come All

March is Memories Month at Garden Fresh restaurants. The chain has informed 500,000 customers through e-mail that a classic creamy tomato soup is being