Author

Chief Marketer Staff

  • People in the News

    Ana de Castro promoted to senior vice president, business and legal Affairs for Warner Bros. Consumer Products (WBCP), Burbank, CA.

  • News Brief

    THE ATHLETIC FOOT has named Warschawski as its agency of record.

  • Finding the Key: The Words They Search Say A Lot About Your Customers

    The keywords we use to search the Web are quite revealing. As we translate our thought processes into search phrases, we provide clues to our ever changing needs as consumers.

  • God Save the Web: The Internet is VisitBritain’s Top Marketing Destination

    VisitBritain, the U.K.’s tourism board, is focusing its energy on the Web, to sway potential visitors as early as possible in their vacation and business travel planning.

  • Agencies

    Online Theater: The Blog’s the Thing for DramaGoodies.com

    Angela Mitchell is now turning to a new stage of sorts online – the blogosphere – to promote Drama Goodies, a line of t-shirts, gifts and home goods created on CafePress.com.

  • E-News to Go

    Podtrac has debuted the Podtrac Media Planner, which allows users to cross reference podcasts with a database of podcast listeners developed by Podtrac and indexed to Mediamark’s Survey of the American Consumer (MRI).

  • Agencies

    Managing Your E-mail Reputation

    E-mail reputation isn’t just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it’s important to maintain a topnotch stature.

  • Agencies

    Class Mobility

    In mobile marketing, it’s all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if

  • Agencies

    Letters to the Editor

    JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don’t work the executive directors

  • No Anchovies

    Jim Ensign knows pizza. He has overseen online marketing for Papa John’s for three years. Since 2001, when the online ordering service kicked off, more