Chief Marketer Staff

• Agencies

  Toddlin’ Online: A Real Kid Surfs in Real Time

  Kid-focused television networks like Noggin, Playhouse Disney and PBS offer online presences designed to engage, educate and entertain their preschool audiences.

  How well do they do their jobs? I enlisted my son Jacob, age 4, to put the sites to the test. One recent afternoon we sat down at my laptop, to see what piqued his interest.

• Agencies

  Hey Kids! Tell Your Parents—More News!

  McCormick & Schmick’s Seafood Restaurants will offer a free entrée and beverage to parents dining with school aged children today, April 26, in honor of national “Take Our Daughters & Sons to Work Day.”

• Social Networking Sites Driving Change in Human Interactions

  Social networking sites have caused a fundamental shift in the ways in which people interact with each other and the media, as well as and brands, a new study has found.

• Revlon Signs Two Film Stars as New Faces for the Brand

  Revlon has signed two Hollywood stars to represent the brand: Jessica Alba and Beau Garrett.

• News Briefs

  BANK OF AMERICA: has expanded its sponsorship of USA Canoe and Kayak.

• Agencies

  Meet the Broker: Elliot Danziger

  Today we meet Elliot Danziger, director of e-mail marketing services at ePostDirect Inc. He’s been in the list business for 11 years.

• Agencies

  Web Site Smells Market Among Allergy Sufferers

  Bill Unyi suffered from allergies. Two years ago, he figured out how to turn his sneezing into sales.

• Agencies

  Law Secretary Tries Marketing Jewelry Online

  After a co-worker passed away about three years ago, Valerie Z. Holstead took some time off from her job as a legal secretary, to take stock of her life and see what it would take to make her happy.

• Agencies

  Measure A/B Split Tests to Get Stellar Results with Articles

  All good marketers know that they must test each message against a control to see if good results can become stellar results.

  Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?

• Agencies

  Tips and Teasers

  Imation Corp. has unveiled its RDX removable hard disk storage system providing backup, data security and expandable storage for small- to medium-sized businesses. Imation will manufacture, market and sell the system under a licensing agreement with ProStor Systems, the developer of the RDX technology.