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Chief Marketer Staff

  • PC Connection Income Doubles

    PC Connection, Inc. posted net income of $3.4 million for the first quarter doubling net income of $1.7 million last year.

  • Group Wants Shrek Pulled from Health Messaging Campaign

    A children’s advocacy group is calling on the federal government to pull a public service advertisement featuring the overweight, but well-known character Shrek, who serves as a pro-health spokesperson.

  • Agencies

    Hyatt to Film Webisodes at its Properties Starring Consumers

    Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families.

  • Wendy’s Mulls Company Sale

    Wendy’s International Inc. is considering the sale of its company, among other options, as part of a special review.

  • Toys “R” Us Sales Rise

    Toys “R” Us sales are up—a little—for the first time in six years, thanks to aggressive merchandising and customer service improvements.

  • Baja Fresh Taps New Marketing Director

    Baja Fresh Mexican Grill has named Jerry de Lucia as the company’s director of marketing. The post went into effect this month.

  • News Brief

    DUANE READE: has signed a deal to install more than 140 Coinstar Centers in its drug stores in the metropolitan New York City area this year.

  • Listline e-Newsletter 04/26/07

    InterShow has appointed MetaResponse Group to oversee this conference
    attendee list targeting investors. Identified are 203,306 individuals
    who paid an average of $700 for admission.

  • Agencies

    Bankers Groups Sue TJX Over Credit Card Data Breach

    The Massachusetts Bankers Association said it will file a class action lawsuit in U.S. District Court in Boston against TJX Cos. Inc. in response to the company’s credit and debit card data breach in which more than 45 million cards may have been compromised.

  • Digital

    Ask.com to Roll Contextual Ad Network

    IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.