Chief Marketer Staff, Author at Chief Marketer

Loyalty Library: Forecasting ROI in Loyalty Marketing

Forecasting anything is an inexact science, but understanding a few key ideas and following the framework below can get you much closer to a defensible proposal for a loyalty marketing program

Email

E-mail Services: Inhouse or Outsourced?

With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments

PROMO Swag Bag Giveaway

FREE SWAG BAG! Yes, that’s right, PROMO magazine is giving away a bag full of the same kind of luxury items* that celebrities walk away with at major awards shows and film festivals. See below for complete list. NO PURCHASE NECESSARY. A purchase does …

Listline e-Newsletter 04/27/07

Data on this 28 million name file was collected by retailers scanning
UPC packaging codes. Purchases were paid for with credit or debit cards.

Agencies

Unspam Files $1B Lawsuit Against E-mail Harvesters

An anti-spam organization has filed what it claims is the first federal lawsuit aimed at e-mail address harvesters. It seeks damages of up to $1 billion.

Agencies

Live from the DMI Co-op: What Postal Rate Hikes?

Mailers and vendors may be concerned about the looming increases in postal rates, but they’re not panicked, if a panel of pundits is any indication.

Agencies

Live from the DMI Co-op: Guidepost’s Test of Faith — And Effort

More is better, consumers don’t need to be bribed to do good works, and when given a choice of two design packages, going for the “old ladyish” variation is the formula for success.

Agencies

United Group Acquires Brand Affinity Marketing

United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business.

Agencies

Office Depot Earnings, Revenue Climb

Office Depot posted net earnings of $156 million for the first quarter, an increase over net income of $130 million in the prior year.

Agencies

1-800-Flowers.com Income Surges

1-800-Flowers.com Inc. reported net income of $1.1 million for the third quarter, compared with a net loss of $1.5 million last year.