Chief Marketer Staff
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Agencies
Yahoo Launches Search for Greenest City
Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.
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Agencies
Loyalty Program Membership Hits 1.3 Billion, Participation Low: Study
Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.
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WWE Names Rochester EVP of Marketing
World Wrestling Entertainment has promoted Geof Rochester to executive vice president, marketing. The post went into effect May 11.
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Agencies
Nielsen, Experian Unveil CRM Tool for CPGs
Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing.
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Agencies
P&I Postscripts
HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive
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Agencies
News Brief
COMEDY CENTRAL: is awarding a grand-prize trip for two to Cabo San Lucas, Mexico as part of its Virtual Vacation sweepstakes
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Email
Exclusive: Judge Tosses Anti-Spam Suit Against Virtumundo
A federal judge earlier today threw out anti-spammer and self-proclaimed serial litigator James S. Gordon
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Email
E-mail: Marketing’s Neglected, Ugly Stepchild
A significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI.
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Email
Prince Defends Unspam’s Welfare Status
The Salt Lake Tribune published an opinion piece by Unspam chief executive Matthew Prince last weekend defending the indefensible fact that Utah is now picking up his company
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Email
Belligerent Anti-Spammer Watch: Mumma Responds … Sort of
Got a series of e-mails from anti-spammer Mark Mumma last week. The first contained two simple questions: