Chief Marketer Staff

• Yellow Book USA Acquires Guide Communications

  Yellow Book USA, the directory publisher, has purchased Guide Communications Inc., a publisher of directories in suburban New York State and Connecticut.

• Agencies

  Short Cuts

  For the first time in North America, Canada Post will issue a stamp featuring Braille in celebration of Guide Dogs in Canada.

• Agencies

  Pirates Film Brings in Record Number of Promo Partners

  Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”

• Agencies

  Oscar Mayer “Idol” izes Its Jingle Contest

  Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year.

• CoActive Restates Financials

  CoActive Marketing Group this week restated its financial results for the past three years.

• Agencies

  Hyundai Showing ‘Smart’ Spots in Theaters

  Hyundai Motor America will be in theaters this holiday weekend with cinema ads playing up its “Smart” campaign

• Brown Shoe Co. Appoints First CMO

  Brown Shoe Co. has named former Saks Fifth Avenue executive Sheri Wilson-Gray senior vice president and chief marketing officer, a newly created position. The post goes into effect June 4.

• News Brief

  MILLER BREWING CO.: has reupped with longtime agency GMR Marketing to continue handling sports and music events

• The Death of the Page View

  Last year MySpace passed Yahoo! in the number of monthly page views. Many a pundit cited this as yet another example of the death of Yahoo! at the hands of Google. In fact, it reflected just the opposite.

• Speaking in Tongues in the U.S. Market

  Should you market to Spanish speakers in the United States? If you decide that it’s a good idea, should you also consider targeting other non-English-speaking communities based on national origin, ethnicity, or race?