Chief Marketer Staff, Author at Chief Marketer

Coke Buys Glacéau for $4.1 Billion

The Coca-Cola Co. said Friday that is has acquired Energy Brands, known as Glacéau, and its enhanced water brands for $4.1 billion in cash.

Sears Backs Home Rehab Campaign

Sears and Kmart marked Memorial Day by launching Heroes at Home, a campaign to help military families with home maintenance.

Agencies

Cubs Field Samples, Honor Vets

Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.

Channel M Taps Gap Veteran Gayton

Retail media firm Channel M has hired Gap Inc. veteran Chris Gayton as vice president of marketing.

News Brief

ARBY’S: is offering the chance to win a 2008 Ford Fusion via an instant-win game on its 32 ounce Twist ‘n Go cups.

Agencies

Loyalty Library: The Seven Key Elements of Best Customer Management, Part One

Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Designer/decorator Tracy Porter has mailed out a home décor catalog featuring items designed by her and her husband. The Ronald McDonald House of New York’s latest mail package is a 12” x 9” effort which includes gift wrap and matching tags and address labels. And Corvette enthusiasts magazine Vette has sent out a simple, single-page subscription offer which touts a clock with a red Corvette on its face as a premium for taking a 12-issue subscription for $24.