Chief Marketer Staff

• Agencies

  Madison Dearborn to Acquire CDW for $7.3 Billion

  Madison Dearborn Partners LLC, a private equity firm, is expected to acquire CDW Corp., the computer direct marketer, for $7.3 billion.

• Agencies

  Spammer Arrested in Seattle

  One of the country’s most notorious spammers was arrested Wednesday in Seattle, according to reports.

• Agencies

  Delia’s DM Sales Rise 3% in Quarter

  Delia’s Inc. posted a net loss of $3.3 million for the first quarter, compared to a net loss of $1.2 million in the prior year.

• Pitney Bowes Names Cattini President of Marketing Services

  Pitney Bowes has named Mark Cattini president of its marketing services unit.

• Statlistics Wins American Media Files

  Statlistics has been named manager of American’s Media’s subscriber lists, effective June 4. There are 14 files available.

• Digital

  Agency.com Appoints Warren President of SF Office

  Agency.com has appointed Jordan Warren president of its San Francisco office.

• Agencies

  Short Cuts

  Sharper Image Corp. has amended its credit facility with Wells Fargo Retail Finance LLC such that it will now expire on May 25, 2012 and the company will be able borrow a maximum of $120 million.

• Agencies

  Oh Bother: Disney Channel Partners with My Gym on Pooh Launch

  (Promo) The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, “My Friends Tigger & Pooh.”

• Agencies

  Scare Tactics: FearNet Isn’t Afraid of Multiplatform Marketing

  (Direct) To the meek, managing content across multiple channels can be a daunting — one might even say scary — task.
  But Comcast wasn’t afraid of marketing plans going bump in the night when it launched FearNet, a new horror programming channel being offered via video on demand, online and mobile devices. The Philadelphia-based company is using an integrated campaign of online marketing, print and television advertising to promote the channel, which debuted last Halloween.

• Agencies

  Starburst to Sponsor Six Flags Concerts

  Candy brand Starburst has signed on as title sponsor of a concert series at Six Flags theme parks this summer.