Chief Marketer Staff, Author at Chief Marketer

Take This Word Out of Your Dictionary

Some years ago I was in the audience listening to a speaker who combined two rare traits: transmitting actually useful information, and entertaining as

Agencies

Soft Cell

Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce is still restricted, for the most part, to content subscriptions and digital downloads of ringtones and wallpapers.

Agencies

Promo Takes the Driver’s Seat

Can you name the hottest new car to hit the market this year? You would be absolutely right if you said Promo magazine. Yes, Marketing Drive has created

PROMO 100 SPOTLIGHT/CREATIVE LEAPER

TOP EXECUTIVES: Richard Butwinick, president; Kurt Klenzman, creative director; Keri Fuqua, account director 2006 U.S. NET REVENUE: $1.8 million KEY CLIENTS:

Agencies

Some Do.com, Some Don’t.com

A new survey by the Pew Internet & American Life Project shows that while 31% of American adults get lots of productivity and satisfaction out of using Internet-connected technology, 20% use such devices grudgingly

Opportunity Rings

A survey of 15,000 mobile community users, ages 18 to 25, found that: 48% would accept ads on their mobile phone in exchange for free service or the chance

Agencies

Dig These Results

Sure, a construction contractor could test-drive a new tractor at its job site. But doesn’t using the machine to build your own dirt track and then race dune buggies on it sound like a lot more fun?

Caterpillar thought so, and its customers agreed, judging by the 18% response to a mailing promoting a sweepstakes to win the racing experience.

Agencies