Chief Marketer Staff

• Frito-Lay Sponsors Make-A-Wish Fundraiser

  Frito-Lay’s flagship Lay’s brand is sponsoring a fund-raising campaign for the Make-A-Wish Foundation.

• Agencies

  Miller and NBA Team to Find Next Pro Player

  Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player.

• The Three Key Components of an Incentive Program

  The Three Key Components of an Incentive Program BIOGRAPHIES: Mark Hanes Senior Director of National Solution SalesRymax Marketing Services, Inc. Mark Hanes is the Senior Director of National Solution Sales at Rymax Marketing Services Inc. Mark …

• Listline e-Newsletter 06/07/07

  Statlistics has assumed management of American Media’s celebrity master
  file, as well as the health and fitness master file, with 1.5- and 2
  million subscribers respectively.

• Email

  Top ISPs Announce Support for Goodmail

  Goodmail Systems is expected to announce Thursday its CertifiedEmail system has been adopted by Comcast, Cox Communications, Time Warner Cable’s Road Runner and Verizon.

• Agencies

  Alloy Losses Deepen in Quarter

  Alloy Inc. posted a net loss of $1.7 million for the first quarter, compared to a net loss of $1.2 million in the prior year.

• Agencies

  Quebecor Acquires Colorscope

  Quebecor World has acquired Colorscope, an interactive and print imaging services provider, for an undisclosed sum.

• Agencies

  Think Partnership Narrows Losses

  Think Partnership Inc. posted a net loss of $700,000 for the first quarter, an improvement over a net loss of $900,000 in the prior year.

• Fran Green Named List Leader of Year

  Fran Green, president of data management for American List Counsel Inc., has been named List Leader of the Year by the Direct Marketing Association’s List and Database Council.

• Staples Appoints Campbell Senior VP, General Counsel

  Staples Inc. has named Kristin Campbell to senior vice president, general counsel.