Chief Marketer Staff

• Listline e-Newsletter 07/06/07

  MeritDirect now manages several files for publisher Clement
  Communications Inc. Counts range from 55,443 for a master file to 5,485
  for a list of Canadian newsletter subscribers and other product buyers.

• G2 Worldwide Acquires Refinery Agency

  G2 Worldwide, a digital and direct marketing services agency, has acquired Refinery, which it said is one of the few remaining independent interactive shops in North America.

• Agencies

  Canadian Do-Not-Call List Inches Closer to Reality

  A Canadian telemarketing do-not-call list moved closer to reality this week as the country’s regulatory authorities put forth rules governing the creation and operation of the list.

• Agencies

  DM Mergers, Financial Deals Totaled $33B in 1st Half: Petsky

  The direct marketing community racked up 208 transactions valued at more than $33 billion, including mergers, acquisitions and capital injections, according to investment fir Petsky Prunier LLC.

• Agencies

  NeutraHealth Enters DM With Health Products Acquisition

  NeutraHealth plc, a U.K.-based health supplements marketer, has acquired of Health Products for Life Ltd. (www.healthproductsforlife.com), an online vitamins and supplements marketer, for about $934,000.

• Agencies

  BOG Okays Repositionable Note Test Extension

  The U.S. Postal Services Board of Governors voted to extend the deadline of the test of placing repositionable notes (post-its) on he outsides of direct mail pieces until April 3, 2008.

• SK&A Names Escalante President/COO

  SK&A Information Services Inc. has named David Escalante, Jr. president and chief operating officer.

• Short Cuts

  Will Niebling, CEO of Mayfair Games, Inc. has decided to retire after 10 years. He will remain a shareholder of the Skokie, IL direct marketer.

• Agencies

  Sprint Puts ‘Who Wants to be a Millionaire’ on Phones

  Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.”

• Agencies

  Simon Reprises DTour Live Mall Concerts

  Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year.