Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Gadget Universe

• Listline e-Newsletter 11/26/07

  Several list segments and hotlines with enhanced Equifax lifestyle data
  have become available from Scholastic. A total of 323,879 donors are
  offered from the last 12 months.

• Spending Up, Margins Drop: Direct’s Exclusive Survey

  Direct marketers are spending a little more this year. They’re focusing a little more on existing customers, traditionally a very profitable segment.

• Agencies

  Charming Shoppes Posts Income Loss

  Charming Shoppes Inc. posted a net loss of $3.6 million for the third quarter, compared to net income of $19.4 million in the prior year.

• Agencies

  State AGs Blast Sale in Data Breach Settlement

  Ten state attorneys general have asked a federal court to reject TJX Cos.’ proposed three-day “customer appreciation” sale as part of a settlement to help pay back customers hurt by a massive data breach, according to wire service reports.

• Agencies

  Office Depot Earnings Drop

  Office Depot Inc. reported net earnings of $117 million for the third quarter, a decline from $129 million last year.

• Agencies

  CP Taps Alexander Marketing Services

  CP, an industrial power tool marketer, has chosen Alexander Marketing Services as its agency of record.

• Loose Cannon: There Will Always Be A Data Breach

  This past week, Americans celebrated Thanksgiving, a holiday that indirectly commemorates one of the earliest splits between England and what would eventually become the United States.

• Newcastle Brown Ale Gives Away Holiday Survival Guide

  Newcastle Brown Ale Gives Away Holiday Survival Guide. Pound cake rules when it’s been toasted.

• Agencies

  Charmin Returns with Public Bathrooms in NYC

  Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.