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  • Adsertive LLC. Launches the Adsertive Network, The Newest Affiliate Performance-Based Marketing Network

    ROCHESTER, NY – January 20, 2006 – Adsertive, LLC. announced today the release of their new pay-for-performance affiliate system. This new affiliate network gives merchants and publishers a central place to connect, creating a dynamic Internet…

  • Marketing Budgets Shifting From Above to Below-the-Line

    A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from…

  • Chasing the Search Tail

    Although popular search words garner all the attention and adoration in the news, they only make up about 50% of all searches, according to Google estimates. The other 50% is made up of unique searches using specific…

  • Google Owned 46% of Searches in November

    According to Nielsen/NetRatings, Google captured 46.3% of search queries in November 2005, while Yahoo! trailed behind with 23.4%. Approximately 2.4 billion searches were done through Google’s search engine, while about…

  • Ads on Rooftops Aimed at Google Maps?

    If you have ever taken a flight from or to busy airports such as O’Hare in Chicago or LaGuardia in New York City, you may have noticed the big red bull’s-eyes on the rooftops of Target stores nearby. These rooftop ads are…

  • Online Retail Sales: Online Loyalty Equals Retail Gold

    As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…

  • Digital River Acquires Direct Response Technologies; Expands Affiliate and E-Marketing Capabilities

    MINNEAPOLIS –(Business Wire)– Jan. 25, 2006 — Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that it has acquired Direct Response Technologies, Inc., a leading…

  • Agencies

    Yamaha Wants in on the P&I Market

    At the recent Consumer Electronics Show, Yamaha Electronics Corp. showed attendees that it is serious about entering the premiums and incentives market with its home-theater products. During the event, the company showcased its YSP-1 surround sound …

  • Google Set to Acquire dMarc

    On Tuesday, Google announced that it will pay $102 million up front for dMarc Broadcasting Inc., a radio advertising firm. An additional $1.14 billion will be paid over the next three years if specified revenue and ad performance targets are met. This…

  • Google Surprising #1 in China

    Baidu, not Google, is China’s leading search engine in terms of market share. Baidu holds 51.5% of the market, while Google trails behind with 32.9% of the market. So it was a surprise when a recent study done by Keynote Systems…