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  • Google.cn: The Internet As Beijing Sees It

    In November I wrote an article and referenced a trip that ICMediaDirect.com’s VP of Business Development, Diana Lee, took to China. She participated in Shanghai’s inaugural ad:tech conference. It was a great trip and our

  • TRUE Selects Oridian Online Media Solutions to Sell Ads

    TRUE, the leading scientifically based online relationship service, has selected Oridian Online Media to provide exclusive advertising representation of its popular Web site and email newsletters.

  • DM Pimping Cartoon V17

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • The Super Bowl of Earnings

    For analytical types, the last two weeks in January are like this Sunday for football fans. It’s during these times that the public companies, including those in our space, announce their fourth quarter earnings. All the guessing ends

  • Email – Then and Now

    Six years ago, I was sitting in a hallway in a makeshift cube, trying to wrap my head around the business of Internet advertising. I joined this space the way many people do, as a media buyer. As I was “buying” on a CPC basis in a…

  • Buying versus Renting

    iTunes changed the music landscape by allowing a user to buy a song for $.99, instead of having to buy an entire CD (record, 8 track, cassette) as in the past. A new model has emerged, but has yet to catch on. This is buying the…

  • New Affiliate Industry Blog Debuts at AffiliateMarketingBlog.com

    Today the affiliate community welcomed a new central repository for important affiliate industry news, articles and commentary at AffiliateMarketingBlog.com. The newly launched blog site features opinions and articles from super

  • Poker.com to Sponsor the

    CAP Spring Break, a unique networking event presented by CasinoAffiliatePrograms.com “CAP” is excited to announce that top online gambling property Poker.com will sponsor the opening night celebration at

  • Yahoo! Leads By Conceding

    Last week, Yahoo! admitted that Google has a stranglehold on the search engine market and that they can not do anything to change that. Essentially, they announced that they were content with being #2 in the search engine

  • Tips On E-Mail Copywriting

    In a typical subject line for an e-mail message you have about 45 characters to make an impact, and in a BlackBerry message you only have 15 characters to work with. So, it’s obviously of huge importance to get your message across