When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…

The Affiliate Summit 2006 was an incredible success, with over 13 of the PartnerCentric Inc team in attendance including the President of PartnerCentric Inc Linda Woods. The PartnerCentric Inc booth had a fantastic turnout with much of the interest…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

On Tuesday, Google announced that it will pay $102 million up front for dMarc Broadcasting Inc., a radio advertising firm. An additional $1.14 billion will be paid over the next three years if specified revenue and ad performance targets are met. This…

Baidu, not Google, is China’s leading search engine in terms of market share. Baidu holds 51.5% of the market, while Google trails behind with 32.9% of the market. So it was a surprise when a recent study done by Keynote Systems…

Microsoft recently opened an advertising laboratory called adLab in Beijing, China, where it has reportedly hired 50 researchers to work on about 40 different technologies that will facilitate advertising through video, television…

A survey of 60 media executives conducted by Deutsche Bank indicated that 65% of the respondents said that paid search spending increased during the last quarter, which spanned from October to December 2005, compared to the third quarter of last…

ArcaMax Publishing, a leading publisher of family-friendly news and entertainment, is now offering free classic books by email.

Diigo (pronounced “deego”) is a brand new social annotation site. Social annotation is “a superset of social bookmarking,” the site (www.diigo.com) says. It is similar to del.icio.us in that it is a social bookmarking tool, and even uses the del.icio.us API…

On December 21, 2005, AOL signed and closed a deal to acquire video search startup Truveo Inc. The exact financial figures of the deal were not revealed, but AOL spokesman Nicholas Graham said it was the largest since their $435 million cash acquisition of…