Lead generation on the most basic level is the same in all industries, but each vertical has wrinkles and nuanced traits that demand unique and tailored approaches. The automotive industry is no different. Purchasing a vehicle can be an emotionally taxing process, and with so many new models and technological innovations, interested car buyers need […]

By Lauren Blecher, social media account manager at Webmarketing123

After much speculation surrounding “Facebook’s big announcement,” CEO Mark Zuckerberg finally revealed the new “Graph Search” feature.

Graph Search is an improved version of the Facebook search bar, aimed to help users discover new content through their social connections.

If you’ve ever stumbled upon one of those painfully fake news websites peddling health supplements and weight-loss products with the help of an attractive anchorwoman and wondered how anyone could get away with such a flagrantly distasteful tactic, you’ll be happy to know that the FTC has punished deceptive marketers behind such schemes. In two […]

Daily deals and flash sales are two of the biggest recent innovations in commerce. But the struggles of the daily-deals model have been well documented: LivingSocial posted a net loss of $650 million in 2012, while Groupon

By all accounts, Waze had a great 2012. On Wednesday the company shared some numbers to highlight just how good last year was: –

Today Google announced enhanced AdWords campaigns, a significant upgrade that gives local businesses more flexibility and control in how they reach consumers. It also highlights Google’s desire to make mobile advertising more appealing to small businesses. What’s new? The new enhanced campaigns essentially offer businesses the ability to streamline and fine-tune their AdWords campaigns to […]

Location targeting provides a huge boost to the click-through rate (CTR) of mobile ads, according to a new report from Verve Mobile. The study also found that restaurants and retail businesses are ahead of the curve when it comes to location targeting. Types of location-based mobile advertising According to Verve, there are four main types […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

This is the first in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this “Revenue Marketing.”

Pardot, a B2B marketing automation software provider, has created an infographic to delve into the differences between creative-driven and data-driven marketers

Marketers are in the business of communicating with consumers, so it’s important to know how consumers are using social media. Using a report from Edison Research, Social Media Examiner highlights nine findings, including: –