WHEN WINNERS GET TO PICK THEIR PREMIUMS, SOMETIMES THEY CHOOSE THE SUPER BOWL, SOMETIMES LUMBER.When Pepsi-Cola Co. gave away 350 grand prizes in its

You’re a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy’s in the frozen-food case. Linus

Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures

These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top

Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.

I cannot tell you how much I enjoyed reading Betsy Spethmann’s column a few moments ago (“Off Target,” June promo). It’s about time another sane human

Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

The promotion agencies and marketers I represent ask many questions as they seek practical guidance in this rapidly evolving legal environment. Here’s

Cherry Coke’s first movie tie-in leads Titan A.E.’s marketing charge.Atlanta-based Coca-Cola Co.’s Cherry Coke brand takes its first-ever theatrical plunge