Ask four people to define and you’ll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.

The other morning I woke-up from a dream to the sound of a woman screaming. The dream took place in a mythic promotion world where every creative concept

What goes up occasionally has to come down, right? After eight straight years of double-digit growth, spending on promotional products sank 10.4 percent

A trio of campaigns touting the launch of Microsoft Corp.’s Xbox racked up five awards for two agencies in the Promotion Marketing Association’s 2002

Last Wednesday I had burgers and a brownie for breakfast and I’m still trying to recover. I was in Miami, at Burger King headquarters, to hear about new

ACTION! That’s what’s in store for those who attend next month’s StarPower conference. This year’s Promotion Marketing Association conference promises

This year’s American International Toy Fair seemed more like a nostalgia tour than a new-product showcase: Care Bears paraded on Broadway. Strawberry

Not long after joining the Promotion Marketing Association of America (as it was know then) in 1987, I developed a simple way of explaining promotion

Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet’s brand promotional manager, Harper had accompanied five first-place