Why do we work so hard in this industry? Surely, other industries are composed of individuals who work long hours and take little personal time.

The hottest space in online advertising is search engine marketing. Google is about to go public and have a market capitalization that will be the envy of just about all online media companies this side of Pluto.

There’s a scene in the Charlie Chaplin flick Modern Times where Chaplin, playing the working stiff in a massive production plant, races along an assembly

Competition is good. Free markets are good. Censorship and monopolies are bad.

One of the big questions for any business contemplating starting their own program is, where will I find my affiliates?

Building a successful company is no small accomplishment

Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine. In support of the national launch of

Yields are down. Data is non-responsive. Legal repercussions for sending commercial email are much stiffer than in the past.

So you’ve been charged with hiring a PR firm. Or maybe it’s your first day in your newly created position of “PR Director” for your company

[Our January issues got cheers for our new event marketing research and jeers for a story on mall-based pet stores opened by Woof & Co. and supplied by