Exclude if you will the whole subprime mortgage mess and think back to a more sane, structured, and controlled lending environment, one without the exuberance and lack of standards. It might be hard, especially if you…

NBA star LeBron James is giving an assist to Nickelodeon’s Big Green Help campaign, as a spokesperson and a character in an online mini-game.

The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in

A decade ago, industry soothsayers broadcast grim predictions for the future of direct mail. The Web was booming and e-mail accounts were fast becoming

When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount

Dunkin’ Donuts hopes to score in-store traffic and boost sales with an instant-win game that gets some promotional support from two Major League Baseball pitchers.

According to both comScore qSearch and Nielsen Online, Google has maintained its lead in the U.S. search market in May 2008.

Mozilla promoted June 17th as “Download Day 2008,” asking supporters to help them set a new Guinness World Record by downloading its new Firefox 3.0 Web browser.

A few years ago, I remember having a conversation with the folks at Reprise Media. It was at a trade show in New York, but a smaller one as opposed to the shoulder to shoulder affair of ad:tech. At this particular…

Earlier this month, Apple’s iPhone, one of the most anticipated launches in recent memory, turned a year old. Watching the lines form and the micro-economies that formed around early procurement, looked…