Daily Deals Sustainable for 1/3 of Businesses: Study
A Rice University study looks at the long-term viability and profitability of daily deal companies.
Articles by Patty Odell
Tide Ties Olympic-Themed Social Promo to New York City Event
Back in April, Tide began a social promotion on Facebook and Twitter to support Team USA by asking fans to share stories about what the colors of the American flag mean to them, and the stories flowed in.
Shoppers Settling in: Tips to Create Sustainable Demand
A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.
Amex Open and Facebook Offer Personal Counseling in Contest
American Express Open, the leading payment card issuer for small businesses, has launched its second annual " Break for Small Business" on Facebook.
Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
Event Budgets Up, Time for a Refresher Course
Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.
Deal and Promotion Seeking Behavior Grows
Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.
IHG Adds Instant Rewards to Encourage “Light User” Loyalty
IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.
Cracker Barrel Builds Database with Sweepstakes
Cracker Barrel Old Country Stores is runnings the
Bloggers Help Change Perception of Crocs Footwear
Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.
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