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Programming
AMC Networks Happy to Stay Small, At Least for Now
There’s been a lot of talk of potential consolidation across the media industry since election results rolled in earlier this week, but AMC Networks CEO Kristin Dolan likes her company’s position in the marketplace.
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Trendwatch
Wayfair debuts paid loyalty program
Wayfair’s new $29 membership program aims to spur shoppers to purchase more than twice a year. Home furnishings retailer Wayfair launched a paid loyalty program dubbed Wayfair Rewards at the end of October. The membership program is $29 and shoppers receive: In a Nov. 1 earnings call, Wayfair’s co-founder and CEO Niraj Shah […]
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Crisis Management
PR Roundup: Jason Kelce’s Public Crisis, X Unblocked and the State of PR Measurement
This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.
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AI
Inside Brand Safety Summit Day 2: Power Players, Purpose, and the Pursuit of Trust
By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.
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AI
Beyond the Firewall: 7 Bold Lessons on Brand Safety from Day 1 of Brand Safety Summit
Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to merging sustainability with ad performance.
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B-to-C Events
Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023, the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Coca-Cola Southwest Beverages partnered with the corporate sponsorship […]
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Marketers
WBD’s DTC Ad Revenue Grew Nearly 50% In Q3 (But It’s Not All Good News)
Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion.
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B-to-B Events
Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024
The world of money is changing fast, and Money20/20 USA, the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. 27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift […]
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B-to-C Events
Road Rules: 10 Mobile Tour Insights from Walmart, CeraVe, Pernod Ricard and More
Mobile tour programs have a lot of benefits wrapped up in one. They often involve reusable assets, saving marketers money amid rising costs. They’re flexible, allowing teams to adjust routes to avoid hazards or maximize time. They reach a wide range of audiences, and deliver insights and results you can compare region by region. And […]
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Online Advertising
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO Scott Howe. LiveRamp benefits by the disappearance of Oracle’s ad business – another prominent data marketplace provider and a main […]
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