NASCAR has launched its first loyalty club, targeting the sport’s 75 million racing fans. Richard Petty gets a big loyalty card The $40 annual membership fee gets fans benefits that range from behind-the-scenes access, such as VIP treatment at races, …

Online banking has its own rewards thanks to a new service offered by Cendant’s Hotel Group TripRewards loyalty program. Cendant’s Hotel Group extends loyalty program with online banking services Loyal customers who sign up for NetBank, the online …

Branding at the ol’ ballgame used to be as simple as signage in the outfield and giving away logo-laden Bobble Heads. No more. Nowadays, brands need to

Also worthy causes I just received the issue of PROMO and was excited to see coverage on cause-related marketing efforts. While there were

CLIENT MasterCard International AGENCY McCann Erickson, New York City (creative);Project Support Team, Danbury, CT (contest execution) Lifeguarding at

My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

How do you know which publisher to create a long and mutually beneficial relationship with? At what point do you cut your losses and move on?

In 2004, some of the best known companies in our space received funding. Fastclick raised $75 million, Netblue another $20 million. With the online ad market so hot, it makes sense to expect that trend to continue.