A recent online survey of 523 e-mail marketers conducted by eROI, an e-mail marketing agency, found that just 30% of the respondents indicated that they use confirmed (or double) opt-in for signing up consumers.

According to the most recent figures released by comScore Video Metrix, more than 10 billion online videos were viewed in the U.S. during February 2008, a 3% increase compared to January.

The latest figures released by Nielsen Online show that while more queries were conducted in March 2008 compared to February, Google’s share of the search pie remained the same, while Yahoo! and MSN/Windows Live grabbed bigger shares.

Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.

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For those who made it up, down, and/or across to ad:tech San Francisco, hopefully you took our advice during your pre-show planning, making sure to wear comfortable shoes, bringing plenty of business cards, showing up…

The network delivers targeted advertisements similar to those of Google AdSense or Yahoo! Publisher, but without delineating between advertisers and publishers. Each participating website helps bring traffic into the network, and receives approximately the same amount in return.

Marin Software Sees Strong Demand for Enterprise-Class Search Management Application;Company Signs Avenue A | Razorfish, Zappos.com, ZipRealty Strong growth in search management category underscores critical need for tools to help large search marketers deal with increasing complexity of paid search campaigns.

Las Vegas-based PartnerWeekly, a SellingSource, LLC company specializing in performance-based marketing, today announced Joseph Lilly has been promoted to president.

Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT).