Juanita Chavarro Arias

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  B-to-C Events

  Executive Q&A: Daiya CMO John Kelly Talks Nostalgia Marketing and Dairy-free Sampling

  Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500 […]

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  B-to-B Events

  L.A.-Based Event Profs Share Perspectives on the Wildfires’ Impacts

  In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson .Paak and Stevie Nicks will be performing […]

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