A recent survey conducted by comScore Networks concerning this year’s Super Bowl found that 10% of respondents said that they intended to visit Web sites of Super Bowl advertisers on game day, while 11% said that they would…

Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.

Southwest Airlines has found a new way to reward frequent fliers—video games.

The Carnegie-Knight Task Force released a report on the Future of Journalism Education on Monday, which indicated that 57% of teachers use online news sources with some frequency.

MySpace’s huge popularity and fame has not come without a cost. As the social networking site has swelled to enormous numbers, high-profile problems involving young users have led to complaints that the company has…

In a mildly surprising statement over the weekend, YouTube co-founder Chad Hurley indicated that the video sharing site would begin to share revenues produced by its videos with their creators “in the coming months.”

Hitwise recently released their “Top US Search Lists of 2006.” This list gives us a different perspective compared to other lists concerning what Web users were interested about last year.

New York, NY, January 31, 2007 – As part of a new initiative to honor individual and corporate “Rising Stars” in the direct marketing community, the Direct Marketing Educational Foundation (DMEF) announces…

When we cover the lead generation space, we most often focus on new companies, acquisitions, interesting technologies, and/or strategies used in the space. In today’s hot bed of lead generation growth, we don’t often cover or…

Hard to believe, but more than four years has passed since eBay bought PayPal. In those four years, those at PayPal, and specifically, those who decided to leave PayPal have kept busy. In the Long Island of the West, Silicon…