Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

Arby’s is planning to give away 1.5 million discount cards to drive trial and repeat business.

Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.

General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association

DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24

In less than two weeks, from February 21, 2007 through March 5, 2007, the Dow Jones Industrial Average lost more than 700 points, or almost six percent of its value. In the week and a half since, the Dow has gained less…

Mortgage banking as a whole has played a significant role in the Internet advertising landscape. It provided the catalyst and platform for LowerMyBills’ $380 million purchase and NexTag’s estimated $90 million…

New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

The annual NCAA men’s college basketball tournament known affectionately as March Madness has long been based solely on the television platform for both viewers and advertisers. However, with the undeniable advent of online…

In an apparent effort to stem the tide of bogus spam complaints, email marketer David Linhardt and his company e360insight last week launched a salvo in the battle against people who claim “spam” and attempt to have…