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  • Account Managers – Masters of our Domain

    Each week, the Confidential includes tips from some of the best known faces in the industry – if not figuratively, certainly literally as their wonderful mugs adorn the bottom portion of the newsletter. When I started in Internet…

  • Do No Evil. Google Gets Back to Roots.

    Over the years, Google’s mantra of “Do no evil” went from an unorthodox, out of the box approach to capitalism to the butt of many jokes dealing with their lack of transparency. They have even been accused of having an unpredictable, unexplainable, almost dictatorial behavior.

  • Digital Moses Invites You to ad:tech San Francisco – 20% Discount

    As a partner of ad:tech, we would like to extend our preferred pricing to you, our valued colleague, with a super-saver discount of 20% off the current conference price. To lock in your 20% discount, register with Promotion Code: BRSFDC.

  • Ad Tech Party

    Come and meet the whose who of the internet marketing industry and enjoy a night of entertainment.

  • A Beginners Guide To Search Advertising Part 1

    We here at the Digital Moses Confidential have been covering the online advertising industry for over 3 years now. We have a combined 8 years of search engine advertising experience. Our years of search engine advertising…

  • MediaTrust To Join Forces With Advaliant

    MediaTrust today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a host of industry-leading…

  • Better Practices for Incentive Marketers

    After thinking that the incentive space might have slowed down, last week’s analysis showed that if anything the opposite has occurred. Despite the competition on display, ongoing challenges with email marketing, and…

  • The Race to Buy DoubleClick

    This past week, the Internet’s version of an arms race launched. It started exactly a week ago with articles similar to that published in MediaPost stating, “Microsoft/DoubleClick Deal Seems Likely.” Four days later, the likely deal…

  • Television Ads Do Well Online

    According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.

  • No .xxx TLD

    At the Internet Corporation for Assigned Names and Numbers (ICANN)’s 28th International Public Meeting in Lisbon, Portugal last Friday, the possibility of a .xxx top-level domain (TLD) was shot down by the organization for the second…