Can Marketers Learn to Love Ad Blocking?
A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.
Articles by Holly Hamann
4 Ways Food Brands Make Influencer Marketing Work
Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.
The Best 2013 Social Marketing Campaigns
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
Why Influencers are Key To Your Content Marketing Strategy
Digital influencers are your content marketing distribution army. Here's why you need them working for you!
11 Ways to Turn One Piece of Long-form Content Marketing into Dozens More
Generating thoughtful, relevant content without making sure it gets wide-spread distribution to your target audience with a measurable impact is like investing in a Ferrari and only driving it to the mailbox!
