ZenithOptimedia, a media services agency, recently modified its estimate of the portion of the global ad spend that would be held by the Internet by 2008. In April the agency estimated that the Internet would make up 6.5% of global ad…

Deleting all of the spam that accumulates in your Gmail “Spam” folder has always been a bit of a hassle. Users of the Google e-mail service would have to “Select All,” and then click the “Delete Forever” button. Just recently, Google…

In a logical marriage of complements, sweepstakes and direct marketing giant Publishers Clearing House (PCH) announced its acquisition of Blingo, Inc., the hybrid offspring of a Google-powered search engine…

About two weeks ago Google’s rumored “GBuy” was finally unveiled in the slightly varied form of Google Checkout. Now it appears that Google’s rumored “GDrive” is also materializing right before our eyes in the form of a…

SAN JOSE, CA -July 12, 2006- BlueLithium, Inc. has been named the Top Innovator of the Year by AlwaysOn, joining the ranks of past winners Google, Skype and Salesforce.com. Just two years old, BlueLithium is already one of…

Cingular Wireless is offering customers a new service: electronic coupons and discounts.

Electronics maker Maxell Corp. of America is showcasing its “blow-away guy” in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell’s first-time sponsorship of ESPN’s X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic.

American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.

Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.

Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings.