Few areas have shown the growth or the robustness that lead generation has. Rising from not just relative obscurity but the dregs of credibility, the model and those in the space have shown they belong in front and among the top tier of…

One of the more interesting consequences of today’s information society is not just the abundance of information, but the potential permanence of it. I remember companies advertising for browser cleaning products. Before today’s registry cleaning…

It’s not talked about much, but woodland animals are notoriously unresponsive to advertising. That’s why you don’t expect to see many billboards when camping. The website of a brick-and-mortar business acts…

– Find out how a data marketing company operates online
– Discover Larry Organ’s response to his controversial interview in Forbes Magazine
– Find out how you can make more money with your data

On Monday it was revealed that AOL’s chief technology officer, Maureen Govern, had resigned from her post in the aftermath of the company’s privacy mishap. The researcher who posted the data online and the researcher’s…

Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”

In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers’ online team store during the upcoming season.

Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.

MySpace and Google have always garnered their fare share of press, and the level of inherent interest has only increased upon the announcement of their 39 month, almost one billion dollar deal to work together

Chances are most of us use eBay, Amazon, and Yahoo, but they seem to have become non-players at the moment with respect to internet advertising.