-
Unplanned Obsolescence
Almost all of us are part of some continuity program, be it a gym membership, internet service, or Netflix. For many of these, we as consumers accept when the charges show-up, even if we might kick ourselves…
-
DMConfidential Readers Save Big
Save $400* off the Full Conference Price. Don’t miss your chance to attend LeadsCon and lock in big savings.
-
Agencies
Coke Taps into Vancouver Olympics with Commemorative Six-packs
Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores.
-
Agencies
BDA Hires Former Nintendo Marketer for Power A Division
Power A, a manufacturer of licensed retail consumer electronics accessories and the consumer products division of Bensussen Deutsch & Associates Inc., has hired John Moore as divisional vice president of product development and marketing
-
MBmobile, LLC Continues to Grow
MBmobile, LLC, an industry leading mobile entertainment firm today announced new relationships with two companies (Playlist.com and TRUSTe) that further the company’s overall growth and customer support initiatives.
-
Harder to Hide
Do I really need a bed made of a material recognized by NASA? Will I really sleep that much better on a mattress on which I can place a glass of red wine and not have spill if I jump on another side? Maybe, but there is a good…
-
Living in a Disclaimer World
When the FTC updated its guidelines for advertisers using testimonials and endorsements, it may have felt as though the FTC set out to hurt the performance marketing space. In reality, though, they began the process…
-
Emerging Markets More Tech Savvy Than Mature Markets
Consumers in the U.S. are utilizing more advanced technologies now than they were two years ago, but they may be lagging behind their counterparts in emerging markets.
-
Employers Using Social Networking Sites to Research Candidates in UK and US
According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.
-
Google Tops All Search Engines in December
According to three separate companies, Google sat atop the U.S. search engine heap in December.
Author