To make Tax Day a bit more palatable, Cinnabon is reprising its “Tax Day Bites!” promotion to give away free sweets

More than one-third of Americans say they’ve chosen to not purchase a specific brand because of distasteful ads, according to a new Adweek Media/Harris Poll.

According to a recent study released by Responsys, e-mail marketers are doing a poor job of making it easy for their recipients to opt out.

According to recent data from The Retail Email Blog, top online retailers have boosted their promotional e-mail efforts during the past four weeks and over the past year.

Social media is where it’s at these days but what kind of ad types are most engaging for users and spark the most purchase intent?

Two Leaders in Local Advertising Join Forces to Offer Complete Marketing Solution for Local Businesses

Merchants Get High-Converting Calls, Top Affiliates See Commission Raises Up to 25%

In a few days time, though we don’t know what to make of it, but everyone keeps talking about, Apple iPad will officially go on sale. When first announced, pundits, consumers, analysts, etc. didn’t know what…

Marketers have a long history of leveraging current events and looking towards current events and government related action, including changes in legislation as source for marketing…

According to Experian, the top e-mail subject lines reveal serious attempts by marketers to get personal with their recipients.