In Rand Fishkin’s announcement of the retirement of SEOmoz and the unveiling Moz, he included a comparison diagram that got some attention. It contrasts “interruption” marketing (i.e., outbound marketing) and inbound marketing, and illustrates what Moz is trying to do: shift marketers from interruption to inbound marketing by equipping them with software. As cleanly as […]

Email marketing has a good number of moving parts

Visual content is all the rage these days and it seems that LinkedIn is catching the fever, too. At the beginning of this month, the social network introduced a feature enabling users to post visual content (e.g., images, videos, presentations, etc.) to their profiles. Today, LinkedIn is announcing an enhanced updates feature, which lets users […]

Marketers may have a tough time measuring the precise digit-based return on investment of their social media marketing efforts, but they still reap a number of benefits from those campaigns. According to Social Media Examiner’s “2013 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” exposure, traffic and insight […]

In case you haven’t heard, Yahoo spent $1.1 billion to buy Tumblr, which may or may not be a kiss of death for the popular blogging site, depending on whom you ask. For content marketers, Tumblr and its approximately 29.3 million unique visitors is an appealing place to showcase and share content. “It’s a virtual […]

E-commerce efforts typically focus on how to get more traffic and visitors at the expense of focusing on conversion rate optimization. In fact, an Adobe survey found that 53 percent of companies spend less than 5 percent of their total marketing budgets on optimization activities. An easy way to boost conversions is by improving your […]

Racking up likes on your Facebook page is nice and all, but those fans have to eventually be turned into something that helps the bottom line. One way to do that is to build an email list with your Facebook page, which opens up a direct email channel of communication. James Parsons at Boostlikes shares […]

Measuring the return on investment (ROI) of social media marketing activities has been a big challenge for marketers. A recent report from Social Media Examiner found that measuring ROI is still a difficulty for marketers, as only about a quarter say they’re able to do so. Social Media Examiner’s “2013 Social Media Marketing Industry Report: […]

Social media and marketing have deep ties nowadays, so deep that a recent Social Media Examiner survey found that 97 percent of marketers participate in social media marketing, up from 94 percent last year. According to that same survey, 86 percent of marketers say that social media is important to their business. But which social […]

There’s more to Twitter’s video darling than Will Sasso’s brilliance. More brands are finding novel ways of using those six-second videos for various marketing purposes. Allison Peltz, director and social media strategist at Rosetta, spotlights five brands that illustrate the creativity and personality that brands can show off on Vine, in a post for Search […]