In case you missed some of our coverage of all things lead generation and local commerce, here’s a handy roundup of all our content from this past week. Exclusive: The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit: Marketers should get themselves familiar with the laws and lines of engagement regarding…
With Halloween just a few days away, the season of scares is fully upon us. In light of the jack-o’-lanterns, zombies and Honey Boo Boo’s that will flood our visions in the coming days, we spoke with a few experts about how marketers scare away prospects, along with some tips on how they can avoid…
Unbounce, a company that helps marketers create, publish and test landing pages, has put together a grand infographic titled, “The B2B Lead Generation Manifesto.” The infographic lays out five principles B2B marketers should abide by: 1)
HTC unveiled Best Deals, a personalized aggregator of daily deals, for consumers who own their Windows or One mobile phones in the U.K., Italy, Germany, France and Spain. Best Deals will aggregate deals from 12 deal providers, including LivingSocial, Trip Advisor, Qype Deals and Deal Ticket. HTC’s deal aggregator will boast 1,700 deals at launch,…
Prerequisite connections be damned: Facebook is testing ads that push posts from companies’ pages to users who aren’t fans of their page. “These ads will look like other Page post ads in news feed and be labeled as sponsored,” a Facebook spokesperson said. “We think this will make it easier for businesses to reach more…
Twitter is answering the calls from marketers who want to target Promoted Products campaigns by gender. The company says this feature is difficult to pull off for three reasons: 1) its users aren’t asked to share their gender, 2) some people don’t identify themselves by gender, and 3) businesses or organizations don’t identify themselves as…
Groupon’s IPO boasted a price of $20 a share. Today, Groupon’s shares are trading at about a fifth of that, closing at $4.46 Thursday. With Groupon’s IPO anniversary coming up on Nov. 4, what lessons can we glean? IPO investors should learn that they should be careful what they wish for and conduct some due…
Amazon reported its third-quarter results, and they weren’t pretty. The company reported revenue that fell short of estimates and posted its first quarterly net loss since 2003. Amazon’s executives pointed to LivingSocial as a drag during the quarter: “The third quarter 2012 includes a loss of $169 million, or $0.37 per diluted share, related to…
Marissa Mayer has made her first acquisition as Yahoo’s CEO. Yahoo acquired mobile personal recommendations service Stamped. Stamped’s co-founder and CEO worked with Mayer when they were both at Google. Yahoo’s new addition is a year-and-a-half old and has an iOS app enabling users to recommend their favorite restaurants, books, movies, apps and more to…
Running an online deal or promotion is simple enough for businesses. There are plenty of channels to host, distribute and spread the word about offers. But how can businesses and marketers really shore up their tactics and ensure better results, beyond casting out a big discount into the great unknown and hoping for the best?…
