Indigo Books Creates Long-Term Email Deliverability Plan
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
Articles by Beth Negus Viveiros
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
B2B Buyer’s Journey No Longer Begins With the Salesperson
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level.
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors.
Social, Email Help Charity: Water Raise Awareness
A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We…
Weather.com Develops Targeting Solution
Weather.com is working with Lotame to perfect AudienceFX, the site's audience targeting solution.
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.
Logicalis Uses Humor in IT Campaign
An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.
Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.
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