Big Data: The Secret Weapon Behind Loyalty Programs
The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.
Articles by Andy Wood
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
by Kaylee Hultgren
- CMO
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
by Chief Marketer Staff
- Brand Engagement
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
by Chief Marketer Staff
- Consumer Data
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
by Chief Marketer Staff
- AI
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
by Dustin Siggins
- Communications
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
by Chief Marketer Staff
- Futbol
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
by Chief Marketer Staff
- B2B Marketing
Chief Marketer Videos
by Chief Marketer Staff
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
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