Amazon debuted a new generative artificial intelligence tool for advertisers that creates a video from a product image. Sellers click a “Generate video” button and within minutes Amazon will use generative AI to create a six to nine second, high definition video that is 720p resolution and 24 frames per second. The video uses the […]

While many LinkedIn executive profiles fall short by losing focus and posting too frequently without a clear purpose, nearly every top voice or executive who has built meaningful “linkfluence” on LinkedIn has remained disciplined and committed to a niche strategy. Here are four key questions your communications team should consider with each executive post.

How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.

“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke, Director, Global Video Strategy and GTM Amazon Ads from Amazon, tells Cynopsis. “They are looking to connect awareness and brand objectives directly to sales outcomes.” Burke came to Amazon from Peacock in January, and notes that while both companies offer […]

Thursday, September 26, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Let’s talk about Space Marines. As part of what seems like a monthly rise of a new mega-popular game title, Saber Interactive’s Space Marine 2 shot off the shelves to more than 2 million players just one day after its […]

Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional platforms, these advancements have created exponential value and performance for brands. The growth in performance media has also created a significant increase in the number of campaigns, and […]

The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond the control of marketing and PR practitioners and entirely under the control of social networks. One of these challenges is the social media algorithm and its changes over time. These algorithms impact the effectiveness of content, and any change in them can stagnate the impact of PR and brand campaigns. Here’s how PR pros can shift with the algorithm changes and stay ahead of the game.

Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there’s hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger’s Programmatic I/O conference in New York City this week.

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing, said […]