If you’re looking to dive into the wonderful world of location-based marketing, you need to know how to use Foursquare. If you need to be convinced, take a gander at these numbers: – nearly 30 million users around the world – more than 3 billion check-ins – more than 1 million businesses using Foursquare’s merchant […]

Groupon isn’t the only daily-deals site getting a new CEO. Plum District, the daily-deals site for moms, is going through its own changing of the guard, as founder and now-former CEO Megan Gardner leaves and new CEO Susan Kim takes over. Kim was originally pegged to be an interim CEO for Plum District while Gardner […]

UberMedia, the company behind third-party Twitter applications like UberSocial, Echofon and Plume, has launched Appvertise, an iOS app that enables developers to create and run rich-media mobile banner ads within the app. Users of the app can pay for those ads with their iTunes accounts. “By building a dynamic ad unit using the existing contents […]

In its “2013 Email Marketing Benchmark Report,” MarketingSherpa asked marketers, “What new developments will affect your email marketing program in the next 12 months?” Fifty-eight percent of respondents pointed to the pervasiveness of smartphones and tablets, while 57 percent said social media. Daniel Burstein, director of editorial content at MarketingSherpa, shares three takeaways, as recommended […]

Earlier today Facebook unveiled some big changes to its News Feed. The social network obviously has brands in mind whenever it tweaks things, and this time is no different. Facebook has shared some tips for brands with AllFacebook: –

Amy Porterfield, a social media strategy consultant, offers seven tips for improving conversion rates for Facebook ads, including: –

Facebook just wrapped up its much-anticipated press event unveiling its revamped news feed. The fresh version of the social network makes photos more prominent, introduces a few new topic-specific feeds and gets rid of some clutter on the desktop version of the site, among other things. Here’s a quick overview of the major changes: –

WordStream, a search marketing company, has put together a comprehensive infographic examining how Google makes money from its mobile products and services. The infographic analyzes and grades Google’s top 20 mobile products, from Google AdWords, to Google Now, to Google Glass (grade TBD). It also explains how Google makes money from each of them. Google […]

By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

3 Tips to Achieving Revenue Nirvana
This is the third in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. This is Revenue Marketing

As Facebook gears up to unveil a revamped News Feed, Hamish McKenzie at PandoDaily wonders if Facebook Messenger is the “new Facebook.” Facebook Messenger is the top downloaded social networking iOS app today. This reflects a larger trend at play, namely the growing popularity of messenger apps like LINE, KakaoTalk and WhatsApp, not to mention […]