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Jessica Simpson Sold Me a Pizza
It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…
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Fair Weathered Pixel Practices
If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…
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Agencies
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles.
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Agencies
Nintendo, Southwest Reward Fliers with Free Game Systems
Southwest Airlines has found a new way to reward frequent fliers—video games.
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Neverblue Media Incorporated Acquired by Vertrue Incorporated
Victoria, British Columbia-February 1, 2007: Neverblue Media Incorporated, a private Canadian online marketing company that specializes in affiliate marketing, announced today that it has been successfully acquired by Vertrue Incorporated, a leading Internet marketing services company.
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Online News Beats Out Newspapers in Classrooms
The Carnegie-Knight Task Force released a report on the Future of Journalism Education on Monday, which indicated that 57% of teachers use online news sources with some frequency.
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MySpace Helps Out
MySpace’s huge popularity and fame has not come without a cost. As the social networking site has swelled to enormous numbers, high-profile problems involving young users have led to complaints that the company has…
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YouTube Will Share the Wealth
In a mildly surprising statement over the weekend, YouTube co-founder Chad Hurley indicated that the video sharing site would begin to share revenues produced by its videos with their creators “in the coming months.”
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MySpace Top Term in 2006
Hitwise recently released their “Top US Search Lists of 2006.” This list gives us a different perspective compared to other lists concerning what Web users were interested about last year.
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DMEF ANNOUNCES NEW RISING
New York, NY, January 31, 2007 – As part of a new initiative to honor individual and corporate “Rising Stars” in the direct marketing community, the Direct Marketing Educational Foundation (DMEF) announces…
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