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  • Agencies

    Best Buy Gives Police An Early Ride

    Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members.

  • Portland Trail Blazers Social Networking Site Launches

    The Portland Trail Blazers are a very young team in the NBA, so it makes sense that the organization is trying to create a youthful appeal across all its operations, on and off the court. The team’s new social networking initiative for…

  • Here We Go Again – Quality Score Update

    Oy. The body of the email that I received yesterday had written in it just that one word, a sign of exasperation, almost frustration, if not resignation. What could have caused such a response? A quick look at the forwarded message…

  • Commoditization of the Direct Marketing Process

    You surf MySpace and in between the barrage of dating offers placed ever so conveniently that you stand a good chance of accidentally clicking, you come across a banner that those in the direct marketing space know all too well. You…

  • Lead Quality: Are you throwing away good leads?

    You are probably dismissing good leads in ways you never thought possible. The purpose of this two part article (part two coming next week) is to turn the spotlight on some of the most common problem areas for you to inspect and provide a solution to improve your lead quality.

  • Girls (in Advertising) Just Wanna Have FUN!

    NEW YORK, NY – February 12th, 2007 – Last Thursday, female (and some male) advertising executives came out in the bitter cold to celebrate at CORIO in New York City. Why? They were…

  • The Legal Minefield

    The world of online marketing is heavily regulated, and constantly watched by both government authorities and consumer advocates. Honest marketers must tiptoe carefully through the minefield of regulations and laws, and make…

  • Top Search Terms for January 2007

    Earlier this week, Hitwise released their listing of the top 10 search terms for 10 categories for the month of January 2007.

  • Datran’s 2007 E-Mail Survey Findings

    Datran Media, an e-mail and online marketing solutions company based in New York City, recently released their annual e-mail marketing survey, titled “The 2007 Email Marketing Survey: Looking Forward.” The survey was…

  • Yahoo, MySpace Catching Up To Google?

    Starting on Monday, Yahoo! Mail Beta began giving some users the opportunity to use an integrated version of Yahoo! Messenger right from their e-mail window, similar to how users can log on and use Google Talk directly from…