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  • Account Managers – Masters of our Domain

    Each week, the Confidential includes tips from some of the best known faces in the industry – if not figuratively, certainly literally as their wonderful mugs adorn the bottom portion of the newsletter. When I started in Internet…

  • Do No Evil. Google Gets Back to Roots.

    Over the years, Google’s mantra of “Do no evil” went from an unorthodox, out of the box approach to capitalism to the butt of many jokes dealing with their lack of transparency. They have even been accused of having an unpredictable, unexplainable, almost dictatorial behavior.

  • Digital Moses Invites You to ad:tech San Francisco – 20% Discount

    As a partner of ad:tech, we would like to extend our preferred pricing to you, our valued colleague, with a super-saver discount of 20% off the current conference price. To lock in your 20% discount, register with Promotion Code: BRSFDC.

  • Ad Tech Party

    Come and meet the whose who of the internet marketing industry and enjoy a night of entertainment.

  • A Beginners Guide To Search Advertising Part 1

    We here at the Digital Moses Confidential have been covering the online advertising industry for over 3 years now. We have a combined 8 years of search engine advertising experience. Our years of search engine advertising…

  • Hercules Provides $10 Million to Active Response Group

    Hercules Provides $10 Million to Active Response Group, a Premier Online Lead Generating Company
    10 April 2007 Continuing to increase its portfolio of late-stage companies, Hercules Technology Growth Capital, Inc.

  • DMA Business-to-Business Council Honors J. Douglas Lackey

    NEW YORK, NY, March April 5, 2007 – The Direct Marketing Association (DMA) (www.the-dma.org) Business-to-Business Council will honor J. Douglas Lackey, manager of direct marketing for Xerox Corporation, North America, with

  • RevenueLoop announcement to publishers in March 2007:

    RevenueLoop will become the 1st Transparent Affiliate Network beginning April 1st, 2007. After months of calculation and research, RevenueLoop has developed the Transparent Payout Program, which will Redefine Affiliate Marketing for the Benefit of the Publisher!

  • Better Practices for Incentive Marketers

    After thinking that the incentive space might have slowed down, last week’s analysis showed that if anything the opposite has occurred. Despite the competition on display, ongoing challenges with email marketing, and…

  • The Race to Buy DoubleClick

    This past week, the Internet’s version of an arms race launched. It started exactly a week ago with articles similar to that published in MediaPost stating, “Microsoft/DoubleClick Deal Seems Likely.” Four days later, the likely deal…