5 Ways Marketers Can Prepare for a World Without Google’s Love
It appears that businesses and marketers are experiencing a growing sense of mistrust with Google. The search giant is quite the driver of traffic to websites, but its recent HTTPS encryption for searches can be seen as a hint at a future where Google goes even further, stopping the flow of traffic to websites, hurting rankings, and blocking or charging for access to even more information and data.
Marketers should at least consider how they should plan for a world without Google’s love. Here are five tips for diversifying marketing campaigns:
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