Month: March 2014
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Mobile
4 Tips to Make Campaigns Work Across all Screens
Here’s what you need to know about making your campaigns work across all screens to maximize conversions.
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Who Should Control Marketing Tech?
Should CMOs or IT departments be controlling strategies and purchases when it comes to marketing tech solutions?
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Agencies
When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in
Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.
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Agencies
Activities, Stats, Trends in Digital Marketing?—Infographic
This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.
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Agencies
Westin Puts $15 Million Against its new “Well-Being Movement” Campaign
This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.
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Social
12 Social Marketing Changes YOU Need to Know About
Twelve hot options now available to help CMOs maximize social marketing effectiveness.
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Agencies
A Surprising Presence at SXSW with Charitable Guerilla Marketing
One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.
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Pssssst. Have you heard…
Enter today to get the recognition you deserve with a 2014 PRO Award.
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2013 Pro Award Winners
The PRO Awards recognize outstanding promotion marketing in 26 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 23rd annual 2013 PRO Award winners! Complete the form on the right to Download the 2013 […]
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Data & Analytics
Increasing the Potential of Your Email File
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
